Social

Social Media Campaigns

At WCS, we develop real time strategies to leverage multiple platforms to extend an organizations audience and reach.

Social media marketing has become more and more pivotal in the last few years, with the Hummingbird update again reflecting the importance of providing unique and informative content to your audience. Social Media Optimization involves properly leveraging different hand selected social platforms for your business to connect and communicate with customers (and future clients), generate buzz for products and services, offer innovative promotions, create brand awareness, and more. With social media marketing efforts you can keep your business constantly in the online spotlight.

Every one of our clients gets a dedicated social media marketer who works with the project manager to design a social media campaign specific to their organizational objectives. Whether it is generating more “followers”, building a stronger reputation online, creating buzz, or connecting with consumers directly, WCS designs a campaign specific to their needs. Since the best marketing tactics are a continually changing set of tools, we continuously monitor and adapt our campaigns to the shifting landscapes to ensure our clients are always “one step ahead” of the competition.

Our key areas

Facebook
  • Designing a fully integrated social media interaction and engagement plan that captures the SMM goals of the company
  • Profile/Page Optimization
  • Professionally designed landing page (iFrame/FBML) to encourage LIKE conversions
  • Updating community and taking advantage of sponsored posts
  • Effectively posting key information that will be easily visible on the “wall” and the walls of the clients followers
  • Increasing exposure and establishing brand recognition
  • Paid Social Search campaign management
  • Insights analysis
  • Contests, Sweepstakes, Polls and other engaging viral campaigns
  • Facebook Application integration and development
  • Gaining a strong and respected “fan base” to further enhance credibility
Twitter
  • “Tweeting” to establish a presence and build brand reputation online
  • Generating a strong “follower base”, where tweets will be primarily communicated
  • Engaging tweets with appropriate lists, #hashtags and @authoritative profiles
  • Gaining exposure by “following” reputable members / business
  • List Management of your followers
  • Posting relevant articles found online that relate to your business / industry
YouTube
  • Profile and Channel Creation and Design
  • YouTube Channel Optimization
  • Upload and management of videos
  • Optimization of titles, descriptions and tags
  • Video transcription services
  • Continuously search for innovative and new material that can be posted to gain maximum exposure within the clients industry
  • Construct a structured plan to generate many “subscriptions”, “views” and “comments”
  • WCS also provides hosted video SEO optimization
how can we help you?

Contact at the White Clouds office nearest to you or submit an inquiry online.

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