why digital consultant?
The business world is going digital at an increasingly fast pace. So it’s important to understand what a Digital Consultant is and why your company should have one.
First let’s define before we go forward:
A digital consultant doesn’t consult your business in the traditional sense. They help you with how and where your business should exist digitally. The digital space encompasses anything that is connected online such as websites, mobile phones, networks, and many other options that currently exist or will be invented soon.
The online landscape changes in the blink of an eye, and it can be difficult to keep up with. You should focus on your business. As digital consultants, we will focus on how digital changes affect your business and let you know how to act accordingly.
Lead the strategy
You might have a team of 2, 5, or 20 to handle your digital marketing, but these employees are almost always hired to execute and not write the strategy. Your team is great at engagement and writing content, but it doesn’t mean they should lead the strategy decision.
Think about how much it would cost to hire an in-house SEO expert, a social media manager, a web designer, an advertising executive, a videographer, and multiple developers to handle your many different digital landscapes? You will have significantly more talent on hand than you might be able to recruit yourself.
One of the chief duties of a Digital Marketing Consultant is to ensure that your website looks and functions its best; at ALL times. Your customers are on your site 24/7 and there’s constantly a new ’normal’ in terms of expectations for what your site should look and act like. You want a look that represents your brand, your current business, and one that tells your story to accomplish your objectives.
Ensuring that you’re building on the right technology will save you thousands of dollars and many headaches when you suddenly realize that the site you built for marketing purposes isn’t capable of doing what you want it to, and now you need to build from scratch all over again.
Ensure that you’re using the latest technologies to streamline your workflow, that you’re using the right outlets and platforms to engage your key influencers and customers. And to always be there when you have a question about what your business should do or where you should be online. A good consultant should become your trusted partner.